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Research papers

Real business innovation

This presentation explains why open innovation forums offer a real alternative to common market research methods like brainstorming, qualitative interviews and large quantitative customer surveys. Open innovations forums offer a comparatively...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Oliver Skopec, Thomas Krüger
November 16, 2010
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Citation

Skopec and Krüger (2010a, November 16). Real business innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/real-business-innovation